Sony XBR X900F 4k HDR Direct Lit LED TV's

49X90F/55X90F/65X90F/75X90F/85X90F

Sony X90F Series Direct Lit 4K Ultra HD TV

Exquisite Contrast

Full Array Direct Lit Screen With Master Backlight Drive

Sony's New X90F series Feautures one of the most advanced backlight system, the Master Backlight Drive controls the calibrated beam LEDs for finer control and less blooming to create realistic lighting and accurate contrast dynamically with the content on the screen.


High Dynamic Range

Uncover the detail with 4K HDR.

High Dynamic Range (HDR) will change the way you look at TV. Combined with 4K Ultra HD resolution, HDR video content delivers exceptional detail, color and contrast, with a far wider range of brightness than other video formats. The result is the most lifelike picture TVs have ever been able to create, with brilliant highlights and fine detail. With Sony's X-tended Dynamic Range Pro 6X and the full array back light with local dimming and boosting; the dynamic range of the X90F cant be matched from other LED tvs in its price range.


Sony 4K HDR Processor X1 Extreme

Everything should look like 4K HDR.

Sony's newly developed 4K HDR Processor X1 Extreme outperforms their conventional 4K Processor X1 with 40% more real-time image processing power. It takes everything you watch and improves it to near 4K HDR quality. Object-based HDR Remaster technology can detect, analyze, and optimize each object in the picture individually to adjust the overall contrast for a more natural and realistic picture on screen.


Sony TRILUMINOUS Technology

Vibrant colors, smooth gradations.

Colors are as rich and vivid as nature's own thanks to the TRILUMINOS Display with more shades of red, green and blue than ever before. You'll enjoy rich, authentic images that evoke the emotion in every scene. And, 4K HDR Super Bit Mapping reveals thousands of shades and gradations of light, for sunsets as bright and clear as real life.


4K HDR Processor X1 Extreme

Upscale to a more natural picture.

The difference is clear. You'll see lifelike detail and stunning clarity, no matter what you're watching. Two powerful image improvement databases work together, dynamically improving images in real time. 4K X-Reality PRO upscales images to near 4K clarity while a second database cleans the picture and reduce on-screen noise. Every single pixel is enhanced beautifully by the powerful 4K HDR Processor X1 Extreme.


X-Motion Clarity

X-Motion Clarity keeps the action smooth.

TV that keeps up with real life. On some screens, sports and fast action scenes can seem to go by in a blur. Our latest X-Motion Clarity technology keeps everything smooth, bright and clear. Each ?blink? is individually controlled and its duration optimized, while brightness is boosted when needed, so you won?t miss a thing.


x90F

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