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Unlock the worlds colors.

Sony 950G LED TV in Situation

Sony 950G UHD HDR LED TV with Acoustic Multi-Audio


Unlock the world of Ultimate colors and contrast with the X950G 4K HDR TV from Sony. Incredibly clear 4K HDR picture quality is powered by the Picture Processor X1 Ultimate, and content has never been brighter than with Full Array w/ Local Dimming and Boosting, while X-Motion Clarity technology makes action scenes look like real life. More info coming soon!

Sony XBR950G LED 4K Ultra HD TV

Sony MASTER SERIES LED 4K Ultra HD TV's

  • 55-inch #XBR55X950G
  • 65-inch #XBR65X950G
  • 75-inch #XBR75X950G
  • 85-inch #XBR85X950G

Sony 4K HDR Processor X1 Ultimate

Everything should look like 4K HDR.

With unmatched processing power, the Picture Processor X1™ Ultimate detects hundreds of different objects on-screen and intelligently enhances brightness, detail and color so everything you watch is clear, bright and incredibly realistic.

High Dynamic Range

Uncover the detail with 4K HDR.

High Dynamic Range (HDR) will change the way you look at TV. Combined with 4K Ultra HD resolution, HDR video content delivers exceptional detail, color and contrast, with a far wider range of brightness than other video formats. The result is the most lifelike picture TVs have ever been able to create, with brilliant highlights and fine detail.

X-Motion Clarity

Action looks better than ever with X-Motion Clarity™

Scenes appear as they do in real life with X-Motion Clarity™ technology. This revolutionary, best in class technology from Sony refines action on the screen in real time with an incredible refresh rate for action that is brighter and clear than ever before.

x-wideangle

X-Wide Angle technology (75" and 85")

X-Wide Angle Technology gives the Z9F vivid, real-world colors from any angle while retaining more color and brightness than other LED TVs enjoy a great picture with incredible color from anywhere in the room.